ABOUT AMANDA
Don't be like me!
I learned the hard way that bringing a flagship cookbook or food brand to life isn't just about taking great photos.
Years ago, after selling my culinary business, I set out to write, design, and shoot my own cookbook. I quickly hit the exact wall most authors and brand founders run into: gathering recipes or building a great product is only half the battle.
Without an overarching visual strategy, you end up overwhelmed, burning through budget, and trying to manage a production you were never trained to lead.
That experience led me to become a Creative Director and Visual Strategist. Since 2018, I’ve led visual strategy and production for publishers like Weldon Owen (an imprint of Insight Editions), SPARK Publications, independent authors, and commercial food brands nationwide.
I discovered a massive gap in this industry: whether you're working with a publisher, launching an e-commerce storefront, or pitching retail buyers, everyone tells you what visuals they need, but no one helps you actually design, map, and execute them seamlessly.
That is where Amanda Loren Studios comes in.
We serve as the bridge between your manuscript or product strategy and a market-ready visual asset. As the "Keeper of your Visual Brand," we handle the strategy, set design, and production leadership, so you get a bestseller-quality visual system without the overwhelm.
Services
COOKBOOK AUTHORS
I hear the same thing from everyone I meet. "I have recipes, but they're scattered. I don't measure when I cook. Do I qualify to work with a big publishing house, and if I don't, where do I begin?"
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You're overwhelmed, and you're not alone. That's exactly where I come in, with a clear path forward.
FOOD BRANDS
Small to mid-sized food and beverage product brands. You've hired photographers, and they don't meet your standards. You've hired a marketing agency, and the positioning is good, but the visuals aren't telling your whole story.
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I'm your fractional creative director, leading your shoots like I'm part of your team.
WHAT YOU GET
Your path forward
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ACCOUNTABILITY
PROFESSIONAL DELIVERABLES
A CREATIVE DIRECTOR ON SET
Benchmarks set from day one for every step of your project, so nothing stalls.
Manuscript outlines, book maps, brand guides, shot lists, prop and set lists. Deliverables that move the needle for you.
Someone who speaks the language, sees what's missing, and knows how to fix it.