As a food brand or business, you will ultimately begin thinking about reimagining and then rebranding your website at some point. A key element to kicking off this process is to first consider the impact that professional food photography can have on your business.
To help guide your decisions, I’d like to share some compelling statistics that highlight just how influential high-quality imagery can be:
Menu Conversion Rates: According to studies from Hubspot and 99firms, adding images to digital restaurant menus can increase menu conversion rates by 25%. This is particularly significant if your website allows direct ordering or offers catering options.
Visual Appeal Drives Sales: A remarkable 82% of people purchase a meal solely because it looks appealing in a photo, even if they weren't initially interested. This underscores the importance of enticing, high-quality images in attracting customers.
First Orders with Images: 74% of first orders for food and beverage purveyors are for items with images. This statistic illustrates that the right visuals can be a critical factor in securing new customers.
These numbers speak volumes about the role of superior imagery in influencing customer choices. In a market where decisions are often made in a split second, having professional, high-end food photography can be the deciding factor that sets your brand apart.
Our Rebranding Expertise:
Studio and Lifestyle Shoots: While lifestyle work was previously a part of our services, it's important to note that we specialize in projects that involve a complete rebrand or refresh. This approach ensures that the imagery we create aligns seamlessly with your brand's aesthetic and best represents the type of work we provide. Mixing existing photos with new ones could potentially create a visual misalignment that detracts from the cohesive look you’re aiming for.
Strategic Sessions: Our studio focuses on creating food images that are perfect for rebranding websites, refreshing existing designs, and crafting compelling paid ad assets. We work with food brands, personal chefs, catering companies, and high-end restaurants to deliver visuals that elevate your brand and drive engagement.
Just Some “Food for Thought”
As you continue your rebrand journey, consider the value that professional food photography can add to your brand. If you decide that now is the time to move forward with our services, I would love to work together to create a visual narrative that resonates with your audience and aligns perfectly with your brand identity.
How we can elevate the visuals on your website and menus:
BEFORE
AFTER
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