Fall is here, and the holidays will arrive in the blink of an eye. Does the thought of embarking on your seasonal marketing campaign leave you feeling like a reindeer staring in the headlights? As a food brand, you know you need professional food photography, but where do you begin? Follow these tips to take the stress out of booking your holiday photoshoot.
1. Book the right food photographer–now.
High-quality images are an essential ingredient to a successful marketing campaign. Finding the right food photographer and stylist and budgeting accordingly will reward you with images that elevate your holiday dishes and connect with your audience.
When selecting a professional food photographer, consider these important questions:
Do they specialize in food photography?
Are they qualified to be the stylist or work closely with a food stylist?
Do they use artificial lighting and understand how to get the style of photography you want?
Does their approach show they truly understand your business and objectives?
The answer should be “yes” to all four. Remember, top food photographers book quickly for the holidays, so don’t delay in scheduling your session.
2. Identify your purpose.
Once you've secured a professional food photographer for your food brand, it’s time to get clear on your campaign’s purpose. Start by defining your audience and what you want them to do.
Do you want to increase foot traffic, promote a seasonal sale or grow your social media following?
Where will you use the visuals—on your website, in digital ads, or on social media?
Do you have a specific paid ad you need a branded shot for?
Answering these questions will help focus your efforts and ensure your visuals align with your goals.
With this in mind, you can turn your thoughts to the look, feel and overall vibe of your campaign. Identify what visual elements can convey your message, and work with your photographer to develop a plan that speaks to your visual style and tells your brands holiday story.
3. Gather your mise en place.
Creating compelling visuals is no accident. Just like a well-prepared chef, you need to have everything in place before the shoot begins. Having a food photographer that will help you select what dishes or products support your vision, the necessary props, backdrops and styling elements is essential to creating your desired look. We make your shot list – and check it twice!
For example, you might want a closeup of a glistening, sugar-rimmed cocktail, or a holiday pumpkin dessert dripping with caramel. Collaborating with your food photographer on these details ahead of time allows us to focus on the artistry of the image, ensuring that nothing is left to chance.
There’s no time to waste. It’s true the holidays are fast approaching, but it’s not too late to get started. By booking the right food photographer, identifying your goals, and planning ahead, you'll be well on your way to creating captivating holiday visuals that not only stand out but also connect with your audience.
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8 project spots available for 2025.
Questions about commissioned artwork for your restaurant, bakery or coffee shop? Email us directly at hello@amandalorenstudios.com
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