As chefs, food brands, caterers and restaurateurs, you know holidays will be here before you can say bûche de Noël. But have you invested in holiday food photography to spice up the marketing of your business? If not, now is the time. Below are three quick-fire ways to make sure you have the images you need to show off your tasty holiday treats.
1. Budget for high-quality assets.
Photography is an essential investment in your brand. If you go with stock photography … well, let’s just say you get what you (don’t) pay for. So, make sure you allocate funds to your holiday marketing campaign.
Set aside a budget for high-quality food photography, which will include professional food photographers (and stylists), staging, equipment and post-production services, like editing. Keep in mind and plan for possible additional costs like set design and licensing or usage fees.
2. Plan in advance with your food photographer.
Schedule early — like now — to ensure your photographer’s availability. Everyone gets booked during the holidays. You still might be able to squeeze in a Christmas or New Year’s shoot this month. Discuss details with your food photographer, sharing your vision, including what you have in mind for props or any specific requirements or preferences.
And this is super important: Work with a food photography team that will create a purposeful shot list. (Not those kinds of shots.) You don’t want to invest in a food photography session and then find out you didn’t get the one or two shots that you really need for your website, social media or print collateral. If you know you need a new hero image for your website, brainstorm with your food photographer what would make the perfect shot. If you need a new photo to show off your standing rib roast, you need to get that on the shot list.
3. Have a clear vision for your campaign.
This is another aspect of planning. But it’s about what you want to achieve with your holiday food photography. You have to define your goals. Increase brand awareness. Drive sales. Enhance website and social media.
All are good visions, but each one will require a different approach and a different plan. You will want to decide on the overall look and feel of your campaign, including color schemes, props, and styling elements that reflect the holiday season and align with your brand. Or, if you are trying to make your photos appear evergreen, you will want to envision how they can serve you for the holidays and beyond. Finally, consider how you will coordinate with your existing marketing materials, email campaigns, print materials and more for a cohesive and impactful holiday campaign.
Bottom line: Budget and then plan, plan, plan. You wouldn’t dream of making a holiday feast with inferior ingredients or without making sure you even have all of the ingredients in place. Your holiday food campaign — or all of your marketing campaigns — deserve the same attention and forethought.
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Questions about commissioned artwork for your restaurant? Email us directly at hello@amandalorenstudios.com
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